On Thursday 22nd June, AMT Auto proudly hosted its annual Play on the Pitch event at Elland Road, home of Leeds United, in celebration of the club’s return to the Premier League and the strength of its ongoing partnership with AMT. The day brought together staff, loyal customers, and competition winners for an unforgettable football experience on one of England’s most iconic grounds.
The event, held in collaboration with Leeds United, served as a unique way to honour the club’s promotion while offering valued clients and selected AMT team members the rare opportunity to play on the legendary pitch. Also among the 36 players were two lucky winners from the AMT Play competition, with an additional 15 spectators cheering from the sidelines.
The format of the day was structured like a full professional match: two 45-minute halves, with rolling player substitutions every ten minutes to ensure everyone had a chance to shine.
In true professional fashion, each participant received a full official Leeds United kit, either the home or third strip, depending on their team allocation. The gesture, organised as part of AMT’s sponsorship of Leeds United, added a touch of authenticity to an already special day.
What made the event even more memorable was the presence of Leeds United legends Jermaine Beckford and Paul Reaney, who took on managerial roles for the teams. Their involvement added prestige and excitement to an already high-energy match.
While the scoreline may fade, standout moments on the pitch included sharp saves from both goalkeepers and a handful of crowd-pleasing goals, drawing enthusiastic reactions from the sidelines. Although no formal awards were handed out, the sense of pride and enjoyment was shared by all.
Off the pitch, the atmosphere remained upbeat throughout the day. Clear skies and warm weather contributed to the lively mood, with spectators offering vocal support from the stands. After the final whistle, everyone gathered to socialise over food and drinks provided courtesy of AMT — rounding off the day with great conversations and smiles all around.
The event was professionally photographed, with photos and video content set to be shared across AMT Auto’s social media channels. Guests will also be able to download the official event gallery directly from this blog once it goes live.
Among the positive feedback, one comment from a guest stood out:
“Where do I start... WOW!!! Absolutely incredible experience, thank you for allowing us to have a player involved.” – Sean
While there were no speeches or formal presentations, the day spoke volumes about AMT’s commitment to providing unique experiences for its community. The company hopes to continue this tradition next year, subject to Leeds United’s availability.
In summary, the 2024 Play on the Pitch event was a fantastic success — a day where dreams were realised, partnerships were celebrated, and unforgettable memories were made.
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