7in7in7 Premiere - Amt Auto
7in7in7 Premiere – Amt Auto

7in7in7 Premiere

We were thrilled to provide support vehicles for Kevin Sinfield and the team in the latest ultra 7in7in7 challenge, which supports five charities providing vital care, support, and community to those affected by MND and their families.

The documentary, which follows every twist and turn of the journey from AMT Headingley to Buckingham Palace, is now available on pay-per-view via Super League + with the aim of boosting Kevin’s already amazing fundraising total. The film is priced at £9.99 with £6 of every purchase going directly to Kevin’s chosen charities.

The film also highlights the incredible research at the Sheffield Institute for Translational Neuroscience (SITraN) led by Director of Research Development Dr Brian Dickie MBE and Professor Dame Pamela Shaw.

Ben Roberts, Head of Marketing and System Development at AMT Auto, said:

“It was an honour to attend the premiere at a location of such importance to Kevin. The film was incredibly well-produced, emotionally captivating, and stresses the importance of raising vital funds to support ongoing research into MND.”

Jimmy Bray, Head of Production at RAM Films, said:

“We’re absolutely delighted to be able to offer our production of Kevin’s latest challenge via Super League +. The challenge for us personally year on year is how to maximise awareness and more importantly raise funds to help as much as we can in the battle against MND.”